About the founder
After graduating (from a study that had nothing to do with fashion) I was figuring out what I wanted to do and then an old passion came back in my mind: fashion! I’ve always had a thing with fashion and I dreamed of owning my own label.
Since I had no background in fashion, I started doing research into the fashion industry. When doing my research my enthusiasm for the fashion industry became less and less. That was because I was learning about all the parts of the chain that were so polluting, the garment workers not working in safe conditions and not getting paid a living wage. It shook me and made me realize that I have to do better!
So that’s what I’m doing now with Roses & Lilies. Creating a fashion industry that’s enjoyable for everyone and everything.