About Us

“Eco-luxe | Pure | Made in Holland”

Roses & Lilies

Our values

We believe in fashion where fairness is one of the most important things. By this we mean fair for the environment, fair for the employees and fair to the animals. We’ll take you on our journey to create awareness by establishing our clothing brand where customers can count on fair fashion. Roses & Lilies shows you how to treat your clothes sustainably, so you can enjoy your purchase endlessly. That’s how we’re building a fair, green future where quality and creativity are of great importance.

Roses & Lilies sees the current situation in the fashion industry as an opportunity to show the endless possibilities of clothes when it has been created in a sustainable and ethical way.

Susan Verwayen | Founder

Starting my own fashion label is something that’s always been in the back of my mind. So organically this thought came back after graduating from a totally different study. I had the time, I was figuring out what it was that I really wanted to do and then the idea of starting my own fashion label popped back into my mind.

So that’s when I started doing research into the fashion industry since I have no background in fashion. When doing my research my enthusiasm for the fashion industry became less and less. That was because I was learning about all the parts of the chain that were so polluting, the garment workers not working in safe conditions and not getting paid a living wage. It shook me and made me realize that I have to do better!

So that’s what I’m doing now with Roses & Lilies. Creating a fashion industry that’s enjoyable for everyone and everything.

Core Values


We use luxurious materials to stand out with, but also feels comfortable and is soft on your skin.


We only use pure, sustainable and natural fabrics for our clothing.

Made in Holland

Our products are Dutch Design. We like our production to be near us for quick communication and good working conditions.